AEO Index · Category
Sporting Goods
Who AI shopping agents surface in Sporting Goods — and the product language that wins it. 6,228 merchants competing across 1,639 shopper queries.
Who wins AI search
| Merchant | Appearances | #1 wins | Avg rank |
| Onlinesportsmallonlinesportsmall.com | 66 | 2 | 5.5 |
| Sunny Health & Fitnesssunnyhealthfitness.com | 40 | 16 | 2.9 |
| SwimOutlet.comswimoutlet.com | 41 | 17 | 3.6 |
| VXB Bearingsvxb.com | 57 | 5 | 5.8 |
| 365 Cycles365cycles.com | 44 | 9 | 4.9 |
| Actonplexactonplex.com | 47 | 4 | 5.4 |
| State Bicycle Costatebicycle.com | 29 | 17 | 3.2 |
| ROCKBROS-USrockbrosbike.us | 29 | 8 | 3.6 |
| Eduplan Internationaleduplaninternational.com | 33 | 3 | 4.5 |
| evoevo.com | 27 | 10 | 3.8 |
| GearMustHavegearmusthave.com | 37 | 2 | 5.8 |
| Retrospecretrospec.com | 25 | 9 | 3.4 |
| Intersport Elveryselverys.ie | 29 | 6 | 4.9 |
| blackdiamondequipment.com | 22 | 5 | 3.7 |
| titleboxing.com | 21 | 6 | 3.4 |
| playgosports.com | 26 | 6 | 5.1 |
| arenaox.com | 31 | 3 | 6.3 |
| thehockeyshop.com | 21 | 7 | 4.2 |
| prosportsequip.com | 25 | 2 | 5.4 |
| kastking.com | 18 | 6 | 3.2 |
How concentrated is it?
Top 5 merchants hold 3% of all Sporting Goods results — wide open — a genuine land-grab.
What AI shoppers see priced
The price range agents surface for Sporting Goods — 14,926 products, normalised to USD. Most land in the highlighted band.
$22 – $152 typical · median $56
$6.00$970
The language that wins
Terms winning Sporting Goods products converge on in their titles — what merchants optimise to be found for, ranked by how many distinct shops use each.
mat542 shops
e.g. “Yoga mat”
yoga538 shops
e.g. “Yoga mat”
training337 shops
e.g. “TRAINING KIT”
fitness312 shops
e.g. “Fitness Mat”
yoga mat312 shops
e.g. “Yoga mat”
bike256 shops
e.g. “CAROL Bike”
bicycle228 shops
e.g. “Bicycle Mirror”
exercise214 shops
e.g. “Exercise”
camping207 shops
e.g. “Camping pen”
fishing176 shops
e.g. “Gone Fishing”
hockey170 shops
e.g. “HOCKEY SPIT”
tent149 shops
e.g. “Skye 500 Tent”
net137 shops
e.g. “Rebound Net”
tennis134 shops
e.g. “Tennis Set”
burner131 shops
e.g. “Gas Burner”
stove124 shops
e.g. “30" Stove Gas”
ski110 shops
e.g. “Ski Bag”
football104 shops
e.g. “American Football”
soccer100 shops
e.g. “Soccer For Dummies”
lotus96 shops
e.g. “Lotus”
glove94 shops
e.g. “Glove 100”
anniversary92 shops
e.g. “Moon Anniversary Card”
golf91 shops
e.g. “Golf Tees”
practice89 shops
e.g. “Rubber Practice Tip”
cycling83 shops
e.g. “GIGA PUMP For Cycling”
suspension82 shops
e.g. “Suspension Strap”
skate77 shops
e.g. “Skate Mat”
boxing75 shops
e.g. “boxing ring”
kayak75 shops
e.g. “Rapidup Kayak Sail”
person74 shops
e.g. “Massif™ 2-Person Hot Tent”
Popular searches in Sporting Goods
Real queries AI shoppers ask in this category — see exactly which stores each one surfaces.
Artificial Fishing SwimbaitAb RollersAb WheelsAir Hockey Table BoltsAir Hockey Table ClampsAir Mattress & Sleeping Pad Repair KitsAirsoftAirsoft GlovesAirsoft Goggles & MasksAll-Purpose Needle SetsAmerican Football Goal PostsAmerican Football Neck RollsAmerican Football Protective GearAnkle GuardsArtificial Fishing PoppersAttachable Multi-Game TablesBB GunsBB Guns & AccessoriesBBsBalance CushionsBall Pump AccessoriesBall Pump NeedlesBall PumpsBaseball & SoftballBaseball & Softball Gloves & MittsBaseball & Softball Pitching TargetsBaseball & Softball PlatesBaseball & Softball Training AidsBasketball BackboardsBasketball Hoop Parts & AccessoriesBatteries & ChargersBicycle ChainsBicycle Cleat CoversBicycle Computer Cadence SensorsBicycle Computer RPM SensorsBicycle Foot Pegs